Thinking about moving your blog from Instagram to a website for your business and wondering what benefits of having one? Then you’ve come to the right place. This post will share eight reasons why a website is integral to your business growth in 2021.
Some interesting facts
Consumers expect businesses to have an online appearance, and they will consider a company without one to be less professional. An effective website allows you to display your products or services to new and existing clients 24 hours a day, every day of the year. It is more important than ever to have a website where people can find your business due to their search for local services nowadays.
Here are some interesting statistics:
- A typical American spent 24 hours a week online and 5.3 hours a day on their smartphones in 2020.
- By the end of 2020, there were over 6 billion searches performed per day on Google.
- About 97% of consumers do their research online before choosing a local business.
Therefore, you need a website if you wish to show up in the search engine results of your dream clients.
8 Benefits of Owning a Website for Your Business Growth
1. New clients
Your business can benefit from a website that gets in front of new clients. Those who follow you on social media and those who search for solutions to their problems using search engines (like Google, Bing, DuckduckGo).
You can appear in organic search results by optimizing your website for search engines (using effective SEO techniques). This will boost your business growth multiple times, and you’ll enjoy finding new clients all around the world.
2. New streams of income
In addition to selling products, websites can help you create revenues through affiliate marketing, donations, and other methods. So even if setting up your business for e-commerce takes a lot of work, it will pay off in the long run.
3. Available 24/7
A digital home base allows you to continue doing business all year round, no matter what happens. Your website can still engage your audience when social media platforms are down or if their algorithms change.
Moreover, with the new realities brought by COVID-19, a website can allow you to remain in business. Whether the world is running or not, you’re always available to help your clients all around the world.
4. Online credibility
Think of being an Instagram hit with your sense of style or your photography, and then big brands start paying attention to you. Where do you want your portfolio to be displayed, or how would you prefer someone to contact you via email?
It’s not surprising that you’d direct them to a professional website where they can learn more about you, your work and see some testimonials. Yes, that is true; you want your business to appear genuine to your clients. Having a website can enhance your credibility.
5. Authority in your industry
Your website will be viewed as the leading authority in your niche once you regularly publish articles describing your knowledge. Additionally, you can share that content on other social media channels directly from your website.
6. Trust for your business
Sharing your knowledge with your audience through a regular blog is a great way to build a relationship with them. In other words, you can earn your reader’s trust by adding a blog to your website.
7. Brand positioning
People will recognize your brand’s voice if your website has a consistent look and feel. By doing so, you can stand out from the crowd. As a result, you will eventually have a brand that is recognized around the globe.
8. Business growth 24/7
You can build a hooked audience through email subscriptions using an Email Marketing System (EMS) on your website. The most crucial thing is that you keep that audience.
Say goodbye to social media platforms, and start engaging with your clients directly via emails. Once you establish a connection with your audience, you’ll get benefits beyond what we can state here.
Where to get started?
After you’ve decided to take your business to the next level with a website, your next step will be determining whether you’ll do it yourself or hire someone to do it for you. Either way, determine your budget, time, and desire to learn before you begin.
The next step is to learn about the top website builders of today. Several web builders are currently available on the market that can help you to set up a website.
By having your website, you can expand your business’s possibilities. Having a website is essential for creating profitable new streams of income to attract your ideal clients. Furthermore, having a website is crucial for your business to succeed in these challenging times.
Grab your spot in the digital world and get a website today! I provide a nice middle ground between creating the website yourself and getting a custom website with a hefty price tag. I create completely Pre-built websites! All you need is a hosting account and a domain name and the entire set-up process is done. Just adjust your colors, font, content, and pictures. The colors and font can be changed globally, so you only have to do it one time. I also have created custom training videos for each website. You can view them here!